This study contains findings from a mobile experience study. The study was designed to uncover friction points, unmet needs, and opportunities within the mobile experience, providing actionable recommendations to improve the user experience at key touch points in their journey.
Study link with results: here
How the reviewers were selected?
All reviewers were handpicked and were asked a qualifying question, “Do you own a car? Would you want to save money on car expenses such as maintenance & repair cost?” to qualify their experience and provide context about the level of knowledge they have on owning a vehicle. The specific demographic requirements were people with a car, generally trying to save money and must be US-based.
Reviewer details are found at the bottom of the report.
Out of all the videos, this result provided the most comprehensive insights:
Result 2
Key insight timestamps
Result 1: 17:07-17:28 min