As a business, you want people to love your products, so they give their money to you instead of competitors.

To have people love your product, you need to know how they use it. That’s where user testing comes in.

User testing helps you understand:

• Did they use your product like you intended it to be used?
• Do they achieve the goal they set out to do with your product?
• Are they happy or frustrated after using your product?

By answering these questions, you’ll create a better and more relevant product for your customers. This will improve your conversion rate and bottom line.